IMAGINATIONCREATIONEXECUTION Creating Innovative, Fun Experiences For A Fully Engaged Audience
IMAGINATIONCREATIONEXECUTION Creating Innovative, Fun Experiences For A Fully Engaged Audience
Discover
Our Experiences
XL Event Lab specializes in the conceptualization, development and production of exciting and creative experiences & events across the world. Since 2007 we’ve been dreaming up fun stuff for people to do and turning those dreams into reality, producing a diverse variety of events around the world for a loyal base of clients and customers. We’re a one-stop shop for innovation and execution combining creativity with production know-how to create truly amazing experiences.
POP-UP EXPERIENCES
LIFETIME MEMORIES
POP-UP
EXPERIENCES
LIFETIME
MEMORIES
VIEW
Our Media Profile
The impact of XL Event Lab’s events has been widely covered by local, national, and international news outlets. We’ve compiled a collection of clips from various news broadcasts to give you a taste of the buzz and excitement these events create.
Work With Us
We're Hiring
We have full-time offices in the US and the UK, and we have touring crew members dotted around the world on various fun missions. We’re always on the lookout for talent and interested in hearing from creatives, dreamers, event warriors, communicators, and marketers.
Assistant Tour Manager (Touring, USA)
Overview
XL Event Lab requires an experienced, skilled Assistant Tour Manager for a fixed term contract for 2022. This is a touring role working away from home in an outdoor environment.
Successful applicants will join a team of touring event professionals and support staff who will be responsible for the successful delivery of ‘The Big Bounce America’, a family-friendly outdoor mass participation event. We are looking for customer focused professionals with management experience to create a memorable experience for our loyal fan base.
Primary Responsibilities
- Oversee the successful and safe operation of the event
- Assist managing the team working the event
- Book, assign, place and instruct local event crew
- Ensure proper cleanup and hygiene of the event site
- Maintain a safe and fun work and play environment at all times
- Coordinate supply and equipment needs for the event
- Liaise with back-office team and senior management
- Manage administrative tasks related to the day-to-day event operations
- Put smiles on people’s faces
Desired Experience / Skills / Certifications
- Reliable and professional work attitude
- Attention to detail
- Experience working with children a plus
- Event experience required
- Team leading experience required
- Valid driver's license with clean record
Details
- Contractor fee: Wage negotiable
- All travel included
- Hotel accommodation (shared room) included.
- Start Date: Immediately
- Please send your resume to recruitment@xleventlab.com
Apply:
Digital Marketing Executive (Glasgow or Edinburgh/Hybrid, UK)
Details
Job Title: Digital Marketing Executive
Salary: £35,000
Contract: Full-Time & Permanent
Location: Glasgow or Edinburgh/Hybrid. Combination of home and office working.
We are seeking an ambitious Digital Marketing Executive to join our in-house marketing team to assist with our digital campaigns, across a wide range of both paid and organic channels. You will be tasked with developing a deep understanding of our key audiences, then using these insights to create content that will build awareness, convince and convert.
A key focus of the role will be managing our social media channels. The ideal candidate will have the experience to plan, create and schedule organic content autonomously using our large library of images and videos. You should be accustomed to coordinating creative agencies to produce high quality image, video & graphic assets, and the critical ability to instinctively know what looks good and what doesn't. Hands-on experience of photo and/or video editing software would be beneficial but is not a requirement.
An important element of the role will be researching and establishing connections with local influencers and communities so previous experience of outreach with the objective of increasing brand awareness and sales is preferred.
Some experience of setting up paid media campaigns across Meta and Google platforms would be ideal but we don’t expect you to be an expert yet as further training can be provided.
We’re looking for someone who will delve into tasks with a ‘can do’ attitude and is eager to continue learning within the role. We’re a fast growing company and want you to grow right here alongside us. This is a full-time, permanent role. Opportunities for development and progression within the company are significant.
Key Responsibilities
- Liaise with manager to help develop and deliver social media (paid and non-paid) strategy, objectives and tactics.
- Plan, create and schedule compelling creative content (copy/images/video/graphics) across various social profiles that engages our audience and enables the brand to maintain a consistent presence.
- Work with 3rd party contractors to brief on-brand content, video and visual assets to support the communications plan.
- Oversee our influencer outreach programme by researching and building relationships with bloggers/influencers/communities who share a similar audience for awareness generating opportunities.
- Assist with digital advertising campaign builds across multiple markets using Facebook Ads Manager and Google Ads Editor. Ensure thorough quality checks are built into your workflow to minimise errors
- Assist with writing copy in the brand's tone of voice that generates engagement and direct response from our target audience.
- Curate content that will appeal to our audience to share on social (relevant blog/news coverage, user generated content, event photos)
- Manage email and sms campaigns (we currently use Mailchimp)
- Develop and take ownership of fan building and engagement campaigns
- Produce regular reports clearly communicating performance against target KPIs, analysis with actionable insights, and recommendations for optimisations.
- Monitor and report on innovative marketing strategies employed by similar brands.
- Monitor and report on competitor activity.
- Keep up to date with the latest digital marketing best practice, tactics, latest formats and channels. Proactively recommend how to incorporate these into our own test campaigns.
Essential Skills
- Strong knowledge of social media (in particular Facebook/Instagram/TikTok), with preferably 2-3 years of proven experience applying this to promote a brand or business.
- Strong attention to detail. We have a lot of campaigns running at any one time and it’s crucial the correct info is being communicated to the correct audience.
- Excellent communication and written skills
- Capable of managing your own workload to deliver tasks to agreed deadline
- A good eye for design and understanding of what will appeal to consumers.
- Results orientated, with a natural drive to continually improve performance and streamline working processes.
Desirable Skills
- Relevant qualification in social media, PR, advertising, communications or marketing
- Google Ads, Google Analytics or Facebook Blueprint certification.
- Competent in using image/video editing software or apps to create engaging social content
Experience with Mailchimp for sending emails - Comfortable using Microsoft Excel.
Apply:
let’s build something
UNFORGETTABLE together
let’s build
SOMETHING
UNFORGETTABLE
TOGETHER
Contact Us
Connect with us and let’s create something unforgettable together. Fill out our contact form to get in touch or reach out on LinkedIn. We can’t wait to hear from you!
